A good Page Authority is a score between 60 to 80 on the PA scale. It's one of the least understood and least transparent aspects of great marketing, and we see. 70% On-page, 30% Link-building. Domain Authority or DA for short is essentially a website’s relevance or quality according to search engines. It was created by the. PA and DA are similar in that they are scores, on a scale from 1. It is useful when trying to get a rough idea of how strong a particular domain may be. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). The free bulk domain authority checker gives you a good indication of how you are stacking up with your competitors. Moz Domain SEO Analysis Tool. Getting a site from 0 to 10 is much easier than getting from 10 to 20, and getting. Domain Authority 2. The truth is, there is no specific or ideal number to be considered “good. With Brand Authority, Moz makes the elusive but powerful idea of brand into. Through proven expertise, you build authority and trust in your field. According to Moz, Domain Authority (DA) is a ranking score that “predicts how likely a website is to rank in search engine result pages. Moz API Power your SEO with our index of over 44 trillion links. Moz Rank is a metric that measures the popularity and authority of a website based on the quality and quantity of its backlinks. So just simply download and install it, here is the link. It is the score that you got for your whole website as the site has only one domain. Conversion rate: 4%. These are the best free tools to check domain authority of any website, 1. Image via Moz Free Domain SEO Analysis Tool. Top SEOs believe that external links are the most important source of ranking power. So, just what is the meaning of Domain Authority (DA)? In a nutshell, it is a metric developed by Moz that website owners can use to evaluate how likely their content is to appear in search engines for relevant queries compared to their closest competitors. ” Domain authority is a measure of a website’s rank in search engine results and may be considered an indicator of its overall quality. Stumbleupon. This makes it hard to disentangle the relationship between brand strength and search engine results. Domain authority between 40 and 50 is considered average, between 50 and 60 is considered good and over 60 is considered excellent. Ahrefs Website Authority Checker. DougRoberts Nov 18, 2013, 1:16 AM. Using Google’s rich results and brand signals, we can detect a wide variety of brand terms to understand how often people are looking for that brand and compute a. . It is based on dozens of factors, including the quality and quantity of inbound links. A business that just starts often has a value between 10 and 25. Its chrome extension called Moz Bar provides you with information about the domain rank or page authority on the search engine results page. So, there is no Good or Bad Page Authority of a page; rather than it is a comparative study. The metrics used to pertain a good authority voice is also the same with domain authority. What is considered a good Domain Authority? The higher your website’s Domain Authority, the more likely your website is to have a high rank within the search engine results pages (SEPRs). They are great for tracking your progress over time. Moz is an authority in online search with powerful SEO and Local Search platforms to help marketers improve the position of their brands, business locations and competitive rank in search results. Enter a competitor’s domain, subdomain, or exact page. By improving the quality of your traffic, your conversion rate and number of leads will also increase: Traffic: 200. People are scared for a number of reasons; they worry that linking out could: Harm their reputation. Page authority is similar to domain authority, except for the fact that the latter is used for evaluating a full domain whereas the former is only for a specific page. All the other pages on the site are a Page Authority of 1, mR : 0. Here's how to use that clipboard info to populate a crawl in Screaming Frog: In the menu bar, go to "Mode" and change it to "List. Searching “what is page authority” returns Moz as the first result, and their meta description is “Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on. Page Authority (PA) is a score developed and trademarked by Moz that predicts how well a given page will rank on search engines. Low scores indicate that your page may not show up high in the SERPs. rhutchings Aug 1, 2011, 4:46 AM. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERPs). Google indexes more than one hundred trillion web pages. Some you may recognize include: Majestic’s Citation Flow; Semrush’s Authority ScoreThe new model is exceptional in nearly every way to the current PA, but our last quality control measure revealed an anomaly that we could not ignore. STAT SERP tracking and analytics for enterprise SEO experts. See which Moz SEO solution best meets your business needs. External links pass link equity (ranking power) differently than internal links because the search engines consider them as third-party votes. Link Explorer is a link popularity and backlink analysis tool that lets you research and compare any site on the web. That means a site like Wikipedia, which has 5. Page Authority ratings range from 1 to 100, with higher scores leading to a higher ranking capability. Brand Authority™ is a score (1-100) developed by Moz that measures the total strength of a brand. You get the following explanation from OpenSiteExplorer when you look for a domain that isn't crawled: Although our index is large, there are a number of reasons why we may not have data for the page you've requested. Domain Authority (DA) is a metric that Moz builds tools to help improve SEO, developed to predict how well a website will rank on search engine results pages (SERPs). Since Moz’s introduction of the DA score, many other domain authority scoring systems have. 8. Moz’s tool allows businesses to check Domain Authority to “predict how likely a website is to rank on search engine result pages (SERPs). Thanks- I've done this type of audit, all of our metrics are stronger than the sites appearing in the map pack. Keyword Research Tools AhrefsTo rank on the top on the web, its highly recommended to have higher Moz Rank. It is not uncommon for internal pages on a site to. #8. So the more quality links you have pointing to. Blog posts help you achieve topical authority by allowing you to cover a wide range of relevant subtopics in great detail, and pillar pages organize all of that content. Moz Domain Authority - Brief Overview. Improve internal linking. This indicates that “superfan” visitors are far more engaged and therefore more profitable than moderately excited users. Moz uses a score called Page Authority to calculate this prediction. Domain authority can have a big influence on page authority. MOZ LINK EXPLORER: World's best BACKLINK CHECKER with 40 trillion links. Domain Authority is not the only site authority metric. Here’s a good example. This value. com” almost all results are category pages for the first couple of dozen results. Check Domain Authority (DA), Page Authority (PA), anchor text, linking domains, and more. Both metrics are essential in understanding and optimizing your website’s performance in search engine rankings. Moz’s Domain Authority is not the only site authority metric available to SEOs. This metric is calculated by a machine. MOZ. But first, let’s look at page and. Three indicators are available for viewing and analysis: Moz rank, DA, and PA. They will crawl the links between the individual pages on your website, and they will crawl the links between. SEO stands for search engine optimization. For using the Mozbar, you need to download and install the Mozbar for your browser. So, if your. DA PA checker Moz: Moz page authority is a rating system created by Moz. Moz Domain Authority Checker. It is made up of an aggregate of metrics (including general link profile, quality and quantity of links, and more) that each have an impact on this score. Moz Rank uses three parameters when calculating. In many cases, it’s a site that’s evolved “organically”, which is a fancy word for “without a plan”. Luckily, Brand Authority gives you clarity. Meaning that, PageRank doesn't take into account anchor text. So, there is no Good or Bad Page Authority of a page; rather than it is a comparative study. I am a bit puzzled as to how the PA can be so much higher than DA. Use Gzip, a software application for file compression, to reduce the size of your CSS, HTML, and JavaScript files that are larger than 150 bytes. e. Page Authority (or PA) was developed by Moz and scores range from 1 to 100, with higher PA scores indicating a better possibility of ranking. Moz Domain Authority, Explained. 3. Page authority is a term that was introduced by Moz. Page authority, also created by Moz, works similarly to domain authority but ranks individual pages on your site. These terms were created by Moz – a SaaS company – and are used for different purposes. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Moz Data Power your SEO strategy & AI models with custom data solutions. Here you'll see the Domain Authority, Linking Domains, Inbound Links, and Rankings Keywords. Matt Cutts confirmed this in 2013 when he explained that a 301 loses the exact same amount of PageRank as a link from one page to another. Moz uses a score called Page Authority to calculate this prediction. Among the best known are a pair of metrics developed by the SEO gurus at Moz: Page Authority (PA) and Domain Authority (DA). Moz Local Raise your local SEO visibility with complete local SEO management. It tells users that how strong a page is. page authority and domain authority are a good measure of how good a website is (but not the only measure!). Like Domain Authority, Page Authority has served the SEO community for years as a measure of a page’s ability to rank. In SEO, DA stands for Domain Authority, whereas DR stands for Domain Ranking. Our partners are. Domain Authority and Page Authority (DA/PA) are indicators developed by MOZ, a very respectable and reputable digital company, which predicts how well a page will rank in search engine results. Complete Local SEO Management. Domain Authority and Page Authority are Similar Metrics with respect to a Website. Ensure your website loads quickly. Page authority (PA) is a score developed by the SEO company Moz. (Tool suggestion: SEO competitor checker) Step 2. Step 2: Analyze the results. On-Page SEO. Page authority was made popular by Moz, an SEO company that created a scoring system that measures how well a specific. -Very important, increasingly valued, create good content. Moz Link Explorer. While absolute conversion rates vary wildly by industry, unicorns always outperform donkeys by 3–5x regardless of industry. The concept of website authority in SEO shouldn’t be confused with the. An SEO strategy has to be built around the needs of your customers to hit ranking factors and get your readers to engage with your content. The reason is that Moz's ranking operates a holistic ranking system that is difficult to manipulate. Blog posts help you achieve topical authority by allowing you to cover a wide range of relevant subtopics in great detail, and pillar pages organize all of that content into a. 0. Semrush ‘s explanation of the similar-sounding Authority Score. When you visit a page, you will see some important data towards the top. The free versions of both these tools have their own set of limitations and benefits. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. Domain Authority (DA) is based on data from Moz’s web index, Link Explorer, using metrics such as the number of links pointing to your site, and the authority of the domains those links are coming from. The score ranges from one to 100. Page Authority (PA) is a score developed by Moz that predicts how well a specific pagewill rank on search engine result pages (SERP). So if your page has bad content, your page authority score is. There have been some fantastic conversations about how it works and how it should (and shouldn't) be used, and we wanted to clarify a few things to help you all make the best. So if you're an SEO (or anyone else) with content anxiety, let it go. Moz rank. Google’s “People Also Ask”. Slow sites have high bounce rates, which is a big red flag to Google and the other search engines. Similarly, the closer a website's score is to 0, the lower its DA score will be. Depending on your objectives and the data at hand, you can make an informed. The score ranges from one to hundred. There’s no good way to A/B test a site-wide SEO change. The bar moves with just a click of a button. This term can be easily confused with the Domain Authority (DA) metric developed by Moz. Page authority is a score assigned by Moz. The domain authority, also known as Website authority, is an SEO concept that represents how much “strength” a site has to rank in search engines. The score is calculated from 0 to 100. Compare SEO ProductsIn a nutshell, Domain Authority is a well-known SEO metric that indicates a website or a domain’s overall strength, aka ‘Authority Score’. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. The score is a prediction of how well a website will perform in search engine result pages (SERP). SEO software company Moz developed Domain Authority as a way to assign a cumulative “grade” to your website based on its ability to compete with other websites for search engine result page (SERP) ranking. They estimate a page’s possible ranking via several channels, “including linking root domains and the number of total links, into a single DA score. Domain Authority. You can find your Domain Authority (DA) score through Moz’s Link Explorer tool. A page authority score is also determined by Moz and it can predict how well a specific page will rank based on the score it has. Tools: Check your PA with Link Explorer. Domain Authority is. Domain Authority & Page Authority (DA/PA) Moz’s proprietary authority metrics provide powerful insights at a glance and are best used as benchmarks relative to your competitors. In case you subscribe for Moz-Pro, the tools that you will have access to can’t be available to the person who hasn't subscribed for it. This score takes into account all of the published content. Page authority is different to domain authority, which measures the authority of an entire website. We focus on search engine optimization. If a page is linked to from several expert pages, then it is considered an authority on that topic and may rank higher. Attention: How to reduce HTTP requests to improve page loading speed #7. We wrote the blog on SEO — literally. Format content for readers & robots. Google E-A-T: Guidelines and SEO Benefits. 1. It provides better insights into the strength of. Date Crawled - The date on which this page was crawled for. Page authority is the metric that measures and forecasts how well a specific page will rank on search engines. Raise your local SEO visibility with easy directory distribution, review management, listing updates, and more. After all, this is a website that has a. DA scores range from 0 to 100. Perhaps you changed it to something too vague or strayed too far from the on-page topic — it might be good to try a different approach. Because the page didn’t rank very well, I rewrote the URL, putting the exact keyword combination in it. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz's own index. Build More High-Authority Links. Track desktop rankings across the top search engines in 200+ countries. According to Moz. Better to have fewer links from pages with high DA many links from pages with. " Then, click "Upload List" and "Paste. 4. You can check the below image for the same. A higher PA score means a greater chance of ranking well on search engine result pages (SERPs). By definition, 302s are temporary. Build good content, i'm sure you have read it a thousand times before on here and many other forums, but good quality content and being active through social channels is by far the best and most sustainable way of building inbound links and ultimately influencing domain auth. Domain Authority is a ranking system that measures how well your website measures up in relation to competitor websites on search engine results pages (SERPs). Domain Authority. Moz created the metric “Mozrank” to calculate the search engine optimization rating of a certain web page or a website. Moz’s link analysis tool provides a historical analysis of your domain authority for the previous year. Page authority score; Moz rank; Index pages; Moreover, it also tells the spam score of a website therefore it is called a spam score checker. Brand Authority is a Moz metric, on a scale of 1-100, that measures the total strength of a brand. Although Moz and Semrush are both SEO toolkits Semrush offers even more. Its a score based on how well your page will rank on a search engine results page (SERP). With Brand Authority, Moz makes the elusive but powerful idea of brand into concrete and actionable data. 2 billion links from almost 7 million. Page Authority is achieved by the Mozscape web index, and it considers many. You run a dairy testing company and want to build links to your scientific resource pages. Simply enter the URL of your website or your competitors and view the domain authority. As the search landscape has continued to morph and change, we knew that both DA and PA warranted updates in order to better keep pace with the search engines. 179 Total Links. Backlink Checker / Website Authority Checker / Broken Link Checker For. Ultimately, we believe this change is a good thing. What is a Good DA? Websites with a lot of high-quality external links are usually close to the top of the DA scale. . While both are valuable, domain authority is more widely used. Page Authority. As the search landscape has continued to morph and change, we knew that both DA and PA warranted updates in order to better keep pace with the search engines. My domain receives 8 times more backlinks and ranks lower. You can use the Moz bar for the same. Brand Authority uses two core Moz strengths: (1) Our deep knowledge of search results and rich search features, and (2) Our massive database of search volume information. A higher PA score means a greater chance of ranking well on search engine result pages (SERPs). Page authority (PA) is a score from 1–100 that helps measure the strength and performance of an individual page. Key Takeaways. An “authority” in SEO is a term that you will see often. Moz Links API Power your SEO with our index of over 44 trillion links. The domain authority, also known as Website authority, is an SEO concept that represents how much “strength” a site has to rank in search engines. Join Starter Story. Browse MOZ's product catalog and select the items you want to include in the gift box. It estimates how well a page will rank in organic search results. Created by Moz, sites are given an assigned number, or a score, from 1-100; the higher the score, the. Scores can land anywhere between 0 and 100. Semrush. Going from pretty good to pretty gooder probably isn’t worth the time and effort, let alone the risk. Moz, a leading SEO software provider, develops these metrics. Just enter a domain and you can see the Domain Authority and part of the “backlink profile” for any domain. The metric ranges from one to 100: the higher the score, the greater capacity a site has to rank. Page Authority can be used to. But if you are looking for a difference or comparison of the Domain authority vs. Navigate the complex world of creating engaging and unique location landing pages in this article with a buffet of content options, a checklist for creativity, and a lightning round of questions and answers. More resources in Ranking and Visibility . The cost for Moz Pro varies based on your type of plan and whether you choose monthly or yearly payments. MozBar Location: You can decide if you want the SEO bar at the top or bottom of your screen. com. Page Authority is based on data from our web index and takes. It is used to describe the strength and quality of a page or a website. There are many ways to get links. It’s a free tool, built into Moz. Page authority is a score developed by Moz that shows you how a specific web page may perform or rank on a search engine page (SERP). I feel like I'm wasting time by going out and creating backlinks for a new page to increase page authority, especially when I've already got the domain link for domain authority. It includes both a Page Authority (PA) score and a Domain Authority (DA) score. It takes 42% of companies. Moz PA DA Authority Checker is a tool developed by Moz that provides a score for a website's authority based on a proprietary algorithm. See moreDomain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). 4. We have focused on removing duplicate content and low quality links which may have had a negative impact on the. MOZ’s free domain SEO analysis tool allows you to check domain authority of a site in 1-click. Page authority or PA is a popular score developed by Moz that helps to predict how well a specific web page will rank on the SERPs. As a result, we’ve made the tough decision to delay the launch of Page Authority 2. Then see what content already exists and if you can do better. When spelled with a capital D, capital A, it's Moz's own metric. Moz Domain Authority: This metric measures the strength of a domain’s backlink profile and overall SEO health, and is based on a scale of 0 to 100, with higher scores indicating better performance. 2. Ahrefs DR (Domain Rating) is a metric that measures the authority of a website’s backlink profile on a scale of 0 to 100. Link building for local SEO. Higher numbers suggest the page is more authoritative and therefore has a higher likelihood of ranking. Note that "bad" doesn't mean low-authority links. Linking is common practice on the web - expected and respected by users of all kinds. Focusing on quality over quantity is the most effective way to improve your website’s score. 51 but domain authority is only 48. In the previous section, we explained the difference between the domain authority concept and domain authority metric. g. Strength, in this case, is the ability (or likelihood) of a given domain to rank high in the SERPs and pass its backlink strength (“link juice”) to other websites. Page authority scores range from 0 to 100 and it is a basic metric: higher scores mean the page will rank better and low page authority means the probability is less. STAT SERP tracking and analytics for enterprise SEO experts. SEO software company Moz developed Domain Authority as a way to assign a cumulative “grade” to your website based on its ability to compete with other websites for search engine result page (SERP) ranking. There is even an interesting Twitter thread in 2020 from the co-founder of Moz, Rand Fishkin. Link Metrics Overview Panel. Moz's Domain Authority search engine ranking score ranks from 1 to 100, with the higher numbers meaning probability of better results in the SERPs. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). Page authority ranks/scores a page out of 100. The higher the PA value, the higher the chance of. When it comes to Domain Authority, the most common idea is to reach a goal of Domain Authority score of 100. Moz Rank is one of the tools that calculate algorithms for this measurement. I will enumerate most important to least improve the page range and the range domain. So it makes sense for search engines to treat them different. If so 301 redirect the poor content page to the right content page. There are dozens of factor that take care of this process and measure the strength of each page. . The web page which gets the maximum number of hits on your website has a higher page authority compared to the other pages on your website. Prioritize pages with high authority. And make sure to reduce your website’s bounce rates to increase your overall site’s domain authority. Moz’s Domain Authority ranges from 1 to 100: the higher the score, the easier it will be for the website to rank. It feels good to be BACK. Similarly, Moz chart scores less indicate a poorly connected website. Keyword Explorer. Dear all, I tried to find this question using the search option but cannot find the exact same problem. Moz created the Domain Authority metric to help businesses figure out where they may rank on search engine results pages (SERPs). Our SEO tool will also provide Page Authority scores for your domains. Moz's platforms are powered by world-class quality data, both robust and fresh enough to serve as the foundation upon which critical business. Here is the questions, please do answer from top to bottom, because if you have answered "NOT GOOD" for the first question, then the rest of the question will definitely be "NOT GOOD" too Every single back link source i used below (for question #2 and #3), comes from a good domain (it is an extremely wellknown website in Indonesia) 1. It's created by an SEO tool, in this case Moz. " You can think of each flag a potential "warning sign" that signals that a site may be spammy. Domain Authority is a proprietary Moz metric used to predict how likely a web page is to rank in search engine results, based on a variety of factors, but like Google’s E-E-A-T, it depends largely on the number and quality of links that web page has earned. Moz Link Research. This website ranking measure is determined on a logarithmic scale and the score ranges from 1 to 100, 1 being where all new websites start and move. Think about it: If your site’s domain authority is 32 and you get a link from a site with a domain authority of 75, this will contribute to increasing yours. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. How can I take this research and make some sense of it to beat them in r. This score can compare websites or track the ‘ranking. Moz created the Domain Authority metric to help businesses figure out where they may rank on search engine results pages (SERPs). Domain authority is a search engine ranking metric that measures the quality and reliability of a website, as well as its ability to rank in search engines. Search engines use links to crawl the web. Page Authority. e. The Authority could be suffering from any or all of the following: Keyword research is 5. Domain Authority (DA) is a score developed by Moz that predicts how likely a website is to rank well. Pinterest. However, they will give a good indication to the overall authority of a site as these metrics are closely related to PageRank, which is a Google metric. Step 2: Analyzing the results. Moz Page Authority predicts the likelihood of a single page to rank well, regardless of its content. That’s because the ranking boss Google wants pages to provide users with good content; it’s the point of search engines, after all. Moz Link Explorer lets you check the domain authority of any website. What is Page Authority? Page authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines. ”. Now that you know how your target market is searching, it’s time to dive into on-page SEO, the practice of crafting web pages that answer searcher’s questions. A good Page Authority is a score that approaches 100. The Location Landing Pages Salad Bar: Making Smart Local Business Content Choices in 2024. Get a visitor to give permission for you to follow up (by email, phone, etc. 50-60 is considered a. How is the Page Authority calculated? Similarly to the Domain. Also, Moz Pro gives you a more in-depth domain analysis with more useful data. Browse MOZ's product catalog and select the items you want to include in the gift box. Here's a step-by-step guide on how to do it, along with some creative packaging ideas: Step 1: Select the Products. However, looking in more detail the site has gained quite a few high authority links, both in terms of DA and PA. Other big SEO brands and keyword research tools with large link indexes have developed their own authority metrics. Improve internal linking. Use your research to craft your message. Case Studies Explore how Moz drives ROI with a proven track record of success. D. Founded in 2004, Moz offers an advanced all-in-one SEO tool to help websites improve their search engine ranks. September 17, 2021 By Vibhav Gaur. Upon completing the scan, you will obtain the Page Authority (PA), the Domain Authority (DA), and the Moz Rank for the website that you evaluated the URL. A domain authority (DA) score is an automated score developed by Moz that's produced by an algorithm that judges the strength of a website in terms of its ability to rank. That’s right. Domain. See exactly how online businesses get to. Do you want your internet domain to score well and that Google also takes. This is how you determine if your score is good, just like when you use domain and page authority scores. Lastly, improving your page authority ranking requires a strategic approach that involves optimizing your content, building high-quality backlinks, and ensuring a positive user. ” As stated above, Moz’s domain authority scale runs from 1 to 100. Let’s take a look at three on-page optimization tactics that you can use to get the right message to the right people at the right time. Here you can use bulk domain authority checker The fastest and most accurate tool to check Moz domain and page authority. Because there's such a big disparity here, both of them have a handy 10 point scale, as illustrated below. Keyword Difficulty in Keyword Explorer takes into account the Page Authority (PA) and Domain Authority (DA) scores of the results ranking on the first page of Google for the given query, as well as modifying intelligently for projected click-through rate (CTR) of a given page. The score ranges from 1 to 100. Through proven expertise, you build authority and trust in your field. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. The most practical use of this tool is to. New Releases Get the scoop on the latest and greatest from Moz. Moz Data Power your SEO strategy & AI models with custom data solutions. The “a” portion of the links stands for attribute, the “href” stands for hypertext reference, meaning you are about to enter the destination of the link, the URL portion beginning with “is the page you are pointing the link to, the word “hedgehog map” is the anchor text and is the clickable, visible part of the link, and the “</a> closes off the. When defining the strategy for your link building campaign, you’ll need to think about the types of links you need to get. Imagine your website as a contestant in an extremely. In the last six months domain authority, page authority, domains linking to the site have declined. Enter a website URL to know its domain authority, ranking keywords, and number of referring domains. Keep an eye on those “ People Also Ask ” boxes and keep a record of questions that need your attention there. The small idea of the popularity and the authority of your website is given by this MozRank checker. When you visit a page, you will see some important data towards the top. Moz Academy Upskill and get certified with on-demand courses & certifications. Moz calculates DA on a score of 1-100. Page authority (PA for short) is a site performance measurement metric developed by Moz. It doesn't take into account whether the sites are related to each other. The higher your Domain Authority score, the more likely you will rank on SERPs – and the better your chances of winning new customers.